Parents rebel against princess clothes

GirlsI am not good at headline writing so this one went through multiple incarnations. Someone on Twitter complained that “Can fashion teach girls it’s OK to like math?” sucked.

I changed it to “Can fashion inspire girls to be scientists?” because I wanted the buzzword fashion in the headline and I wanted to entice, perhaps intrigue a reader but I’ll admit that I’m still not quite 100 percent there.

The story is about a band of parents across the country who have started clothing lines based on the needs of their daughters who didn’t appreciate only getting the choice of pink or pinker in many outfits. Most of the lines are just casual t-shirt and shorts type wear or rompers and dresses, but they have motifs that are all but impossible to find on girls clothing, e.g. dinosaurs, anything since related, dogs sans the rhinestone collar or sports attire that isn’t a pastel hue. Their daughters all wondered why do the boys get the cool colors, why can’t I find royal blue or hunter green or just plain old red, not the hot pink version.

One parent who choose the most ambitious project, menswear style suits for girls, because her daughter likes a shirt and tie. Her online fundraising campaign failed but it didn’t dampen her spirits. My opening line, “We tell girls that they can be anything, but we question them if they don’t want to be stereotypically girly.”  Some argue that it affects the choices they make growing up. Kids pick up on the cues. Only the boy stuff has robots, galaxies, machinery of any kind or mathematical formulas. That must mean that stuff is for boys, not girls. Wrong and we need to nip that in the bud pronto. It should not be an affront to femininity for a girl in jeans and a blue t-shirt or a pink sparkly dress (if that’s what she chooses) to play with dinosaur toys. We say that oh course, it’s ok, but our buying habits and limited choices say otherwise. These parents decided that they didn’t want their girls or any girl to feel like an outcast because she didn’t like pink, purple and rhinestones. And that’s bound to make the world a better place. If you haven’t seen the new Barbie ad that smartly lands right on target with this way of thinking, you must check it out. So far Imagine the Possibilities – Barbie has been viewed nearly 13 million times.



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