I write a lot about the potential for St. Louis to become a viable fashion hub and I don’t really think people take me seriously. So I was thrilled when St. Louis Fashion Week announced the creation of the Midwest Fashion Conference. When people hear the word fashion they usually think “frivolous,” but somehow they also think it’s something so frivolous as to be elite. As in, not something for a simple Midwestern community. Something for high society city folk. It’s ridiculous. We all wear clothing and all clothing may not be fashionable in the colloquial sense, but it’s definitely in the fashion category. So do you have to live in New York or Paris or whatever big city is deemed worthy of being called a fashion city to care about making dresses and pants and being a part of a multi-gazillion dollar global industry.
So how, fashion folk get the bad rap of lacking ambition. But fashion needs executives, lawyers, global marketing directors and all manner of professionals who are anything but unambitious.
The first forum of the day was a panel of experts from New York who came to talk about whether St. Louis could be a city known for its fashion industry. The conclusion didn’t surprise me. The New Yorkers said that if you can make it in St. Louis, you can make it anywhere. Hmmm, where have I heard that before. Read the full story on a single page here: Milan, Paris …
You can also check out my preview story St. Louis Midwest Fashion Conference targets insiders and intellectuals and a secondary story of four fashion businesses with headquarters in St. Louis: St. Louis-based fashion houses underestimated but no less ambitious.