The hypocrisy of vanity sizing critics




I’ve written about this topic before but it’s rarely from the most popular perspective. People love to hate vanity sizing, but the logic is topsy-turvy. People want companies to use the “real” sizes instead of trying to trick people into buying more because they feel an ego boost from a smaller size. The problem is that vanity sizing works! And vanity sizing works because people are vain.

We like to buy smaller sizes. We like to feel smaller. I once got a fortune cookie that inexplicably read, “You sound nice … like you lost weight or something.” Best … cookie … ever.


Read the full version of this story on a single page here: We sound like hypocrites criticizing vanity sizing.



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